Typically, most eCommerce integrations use middleware. Middleware here refers to third-party applications that act as an interface between an instance of Shopify and an ERP. Data moves from and to these third-party systems. Although middleware works well, it presents some challenges:
- Additional systems to maintain
- Other points of failure
- Performance problems at high volumes
- Sync Delays
- Limited control on data
- Higher Long-term Cost
Those using Microsoft Dynamics GP could be given something better than a ‘bridge’. They need a solution that is native and internal and functions within GP itself. It’s at this stage that the x2x GP–Shopify Connector truly stands out.
It doesn’t act as middleware. It is incorporated within GP as a genuine, integral module with the same look and feel as any other Dynamics GP module. Now, let’s discuss why this layout makes a world of difference for Shopify sellers who use GP.
1. A Native GP Module, Not an External Application
The x2x connector will be installed directly within the GP environment which means:
- No outside servers needed
- No cloud intermediary
- No additional dashboards needed to control
- It doesn’t have an API middle layer or waiting queue
- You remain completely within the GP UI
Advantages for Users:
- Single login
- Single application
- Similar structure for GP menus
- Facilitating user experience
- Zero learning curve
Your operations people never leave GP and that is very valuable.
2. Direct Database-Level Integration with GP
As x2x integrates seamlessly with GP, it responds directly to tables, business rules, and SOPs within GP without requiring workarounds.
It enables:
- Creating an SOP document with accuracy
- Clean posting to GL, AR, and Inventory modules
- Real-time inventory impact
- Employment of all rules and procedures at GP
- Accurate customer and pricing logic
It’s not feasible with middleware tools that reside outside the GP system and ‘push’ their data into ERP tables without understanding.
With x2x, it’s the GP that determines business rules, as it should.
3. Faster, More Reliable Syncing (No Middleware Bottlenecks)
Middleware solutions usually sync with batches and queues. Large volumes result in wait times. Using x2x as an internal module:
- All inventory updates occur instantly
- Shopify orders arrive seamlessly without any delay due to middleware
- The pricing sync is done in real-time
- Validation occurs before posting
- No throttling/third-party slowdowns on APIs
There’s no middle layer that needs to be broken, times out, or loses transactions.
4. Real-Time Inventory Sync – The GP Way
Because it rests on GP, it can:
- Process and read GP variables online
- Reflect GP allocations
- Honor GP’s multi-location inventory
- Apply safety stock settings from GP
- Send quantity changes immediately to Shopify
Because they aren’t within the ERP, tools for middleware frequently misunderstand inventory. x2x removes this issue altogether.
5. Orders Enter GP SOP As If Manually Entered
A major benefit of being an internal module is having accuracy with SOP.
x2x doesn’t “imitate” GP validation, it uses GP validation.
Shopify orders will be entered into GP:
- Clean
- Complete
- Fully validated
- At proper pricing
- With appropriate taxes
- After correct customer assignment
Using the same logic as GP Order Entry Screens. It assures:
- No missing data
- No corrupted fields
- No posting issues
- Manual corrections are not required
- No broken financial reports
6. No Need for Dual Maintenance or Sync Conflicts
Tools based on middleware need to be maintained
- Another app
- Another database
- UI Website
- Another set of rules for mapping
The x2x avoids all these. All lives in GP:
- Item master
- Pricing
- Customers
- Addresses
- Sales processing
- Order fulfilment
- Posting rules
You set it all up once, and then GP handles it.
7. Cost of Ownership (TCO) Reduced
Because x2x is not a middleware, you avoid:
- Extra hosting fees
- Middleware subscription costs
- External system maintenance
- Downtime due to Third Party Outages
You gain:
- Direct ERP performances
- Predictable GP-based workflow
- Stability
The connector becomes an integral part of your investment in your ERP solution, and it is no longer an additional system.
8. Built for GP Power Users
Those that heavily depend on GP value it because it is stable and controlled. x2x expands on that as it resides in GP, it becomes applicable for:
- SOP automation
- Advanced inventory rules
- Product pricing bands
- GP workflow approvals
All things interoperate perfectly as planned in the ERP system. It’s just not possible for middleware software to offer this level of integration.
Conclusion:
The Process of eCommerce integrations Should Be Seamless, and with the x2x GP-Shopify connector is more than an integration service. It is a native GP module designed with the intention of making Shopify and GP integrate as a single unit. No middleware, neither external apps, nor syncing bottlenecks and data risks. Only a smooth and stable retailing process within your existing ERP solution you trust.
