Each retail entity carries a chest full of data into the new year, including sales data from last year, consumers, promotions, inventory turns, as well as financial results.
“But here’s the uncomfortable truth:”
The big idea here is that most businesses do not use the previous year’s results to foster growth in the current year. They employ it to generate reports. They file it away and then they go right back to guessing.
By integrating with x2x, your past performance can become an integral part of something truly transformative, it can become the road map for smarter, faster, and more profitable growth.
“The Problem with Sales Data in Silos”
- Shopify will tell you what sold.
- RMH will let you know where they sold
- QuickBooks or ERP has its own cost.
However, when these systems do not integrate, you cannot provide answers to the most important questions such as:
What were the profitable products?
Which stores held too much inventory?
Promotion, and therefore more sales, would increase revenue but with what price?
Which customers deserve another shot?
What SKUs impacted the cash flow?
Unconnected facts make inference substitute for insight. “x2x” introduces this concept and allows all the data about the business and its commerce to come from a single source.
Step 1: Merging Sales and Cost for Genuine Performance Measurement
Last Year’s Best Sellers Are Not Last Year’s Best Products. Using x2x, information about Shopify and RMH sales is integrated with ERP information regarding costs so that you can access:
- Genuine margins by SKU
- Cost trends with time
- Profit per Product Category
This reveals which products should be:
- Promoted
- Expanded
- Re-priced
- Replaced
- Or removed
You now have a profit-cantered plan rather than a volume-cantered plan.
Step 2: Find Demand Patterns That You Can Replicate
x2x integration helps consolidate data that enables busniness to analyse:
- Seasonality trends
- Sales velocity by location
- Demand for online shopping vs. Mortar shop
- Flash sales results
- Product lifecycle behaviour
These insights will enable you to:
- Build a stockpile before prices escalate
- Avoid slow-moving inventory.
- Develop Promotions with Confidence
- Lower markdowns
Your 2026 inventory plan becomes non-reactive, it becomes predictive.
Step 3: Channel Strategy Optimisation
Some channels sell more and some make more. With the unified data from x2x, you will be able to view:
- Shopify profit vs in-store vs wholesale
- Fulfilment cost by channel
- Return rates by platform
- Customer acquisition vs. lifetime value
This allows you to:
- Double down on profitable channels
- Correct or exit from low-margin items
- Adjust price by channel
- Allocate stock intelligently
Growth starts to be focused, not dispersed.
Step 4: Converting Customer Data to Loyalty Strategy
x2x ties customer behaviour back to financial reality. You can recognize:
- High value repeat customers
- Pure price buyers
- B2B customers with potential for growth
- Customers who cost more than they earn
This will enable you to:
- Personalize offers
- Protect margin
- Build smarter loyalty programs focus retention where it matters
Step 5: Using Financial Trends to Secure Cash Flow
In this step, the financial data from last year’s ERP shows:
- Slow-moving inventory
- Overstocked categories
- Seasonal cash squeezes
- Items of high return
- Margin Erosion
x2x integration brings that data in central system that exposes these patterns so that company’s growth isn’t draining money out of your business.
From History to Strategy
As Shopify, RMH, and ERP data pass through x2x, the following are gained by retailers:
- One version of the truth
- Real Profitability Intelligence
- Clear Demand Signals
- Channel performance clarity
- Capital management
Last year is no longer a rearview mirror and instead becomes a roadmap.
Final Thought
Each retailer has the data for the previous year. Those who will know how to use it will be the winners of this year. With x2x Integrations, your data ceases to merely be a report and can become a growth engine.
Turn Insight into Action. Turn Last Year into Your Smartest Year Yet.
