In digital retail, which moves at the speed of light, standing still is but a metaphor for moving backwards. Every online merchant seeks that edge-the so-called “secret sauce” that will enable them to sell more without having to try twice as hard.
This is where the x2xecommerce comes into play.
Whether you prefer to look at it as a technology stack or a methodology for exponential scaling, x2xeCommerce represents a movement from fragmented selling to one united, automated powerhouse. It’s taking what you are already doing and multiplying it times two.
If it just seems that you work harder than ever, yet the profits seem to have plateaued, your business may be ready for an upgrade. Here is why this approach is changing the game for online retailers.
What is x2xeCommerce?
Essentially, x2xeCommerce is all about integration and automation. Many businesses begin piecemealing together a system. There’s a website, a spreadsheet, some accounting software, and an isolated mail marketing tool. As a business develops, all these unconnected pieces hinder progress. There might be mismatches between data, items might escape the net, or there could be delays in sending customers updates.
x2xeCommerce fills this gap, establish a seamless ecosystem in which your front-end business communicates flawlessly with your back-end operations (ERP, CRM, and Inventory Management). When your business systems communicate with each other, you go beyond manual data entry and focus on strategy.
The 3 Pillars of the x2x Approach
In what way would your possibilities double through the transition into an x2xeCommerce business model? It occurs through these three important pillars:
1. The Elimination of Data Entry – Automation
The greatest enemy of scalability is manual processing. A customer makes an order; how many times have you touched that same piece of data?
Traditional E-commerce
Order arrives -> You copy info into a spreadsheet -> You update the inventory -> You enter it into accounting -> You ship.
x2xeCommerce:
There’s an incoming order -> The system automatically syncs the inventory, accounts, and shipping labels. Taking away the “touchpoints” means that you cut down on human errors and give you more hours in a day. Essentially, you are 2x-ing your labour force without hiring any additional help.
2. Real-Time Inventory Intelligence
The worst thing that could happen to any brand is to overpromise. Say you have 10 things to show off on your website, but you only have 5 in your physical warehouse or 5 in your supplier’s, and you’re going to end up with a backlog of cancellations and angry emails.
x2xeCommerce solutions also ensure an almost real-time synchronization of the inventory levels across each channel. Whether you use a Shopify store, Amazon store, or a traditional store with a Point of Sale, the result would show the same numbers.
3. 360-degree view of the Customer
Do you know who your best customers are? In your fragmented system, your front-end sales data is separate from your front-end marketing data. All this is brought together by x2xeCommerce. This enables your marketing solutions to know what the customer bought, when the customer bought it, and how much the customer has spent. This provides “Marketing,” which is twice as effective as any other marketing effort as it is based not on guesses but on actual purchase history.
Is Your Company Ready for Times Two?
So, how do you know when you’ve outgrown your current setup? Well, here are three questions you should ask yourself:
- Are you spending more time on spreadsheets and less time working on sales strategy?
- Have you ever oversold a product because your inventory wasn’t synced?
- Manually processed orders-are they delaying your customers?
If you said yes to one of these, you’re running a “1x-speed” business. You’re not only leaving time on the table; but you’re also leaving money on the table.
The Bottom Line
The goal of every business is growth. Growth, however, should not be equated to more stress and headaches. It is supposed to translate into more efficiency.
Adopting an x2xeCommerce mindset-or using platforms that facilitate this level of integration-is the smart way to scale. It turns your digital retail business from a bunch of loose tools into a synchronized engine. Not harder, but smarter. It’s now time to multiply your potential. Now looking to integrate your systems and scale your store?
