It’s the pandemic season out there and people are struggling to make leads/sales. How to grow your email list is one of the major concerns marketers have.
Many sellers struggle a lot because even if they run ads and have great inventory, they aren’t able to sell enough as they do not have a proper email list.
This is one of my suggestions to build a good list for your webstore:
Let’s say, people visit your store via Facebook ads or Google ads, you should ensure that popup (Use Wheelio and AB Test it) add in a form offering a free discount. Never throw away the discount code unless they have really signed up for the same. Also, ensure that you have a track of your coupons, so don’t give away a lot!
You might think that a sign-up box will do the job? Not really! Pop-ups are much better! Also, make sure you avoid jargons like “Download our whitepaper, join our newsletter” etc. You won’t be able to sell anything.
Once the trigger is actioned, the email should be sent immediately. The email should contain the coupon/discount code and get their consent and also tell them what is expected in your subsequent emails.
Another thumb rule is that never promote your product/solutions in a newsletter. But feel free to send content/value emails occasionally. This should contain video elements (YouTube Video links) or blog posts/articles which will help you boost the viewership of your newsletters.
There are several marketing solutions that contain webtracking features. Based on the user activities like viewing products – emails will be sent accordingly. It doesn’t generate many emails, but surely adds a value.
Also, the abandon cart feature (users love to add products but forgot to buy them), make sure that you enable “pre-select sign-up option” – This is available in Shopify store settings. With good follow-ups, you can definitely see the results coming in.
Obviously, the first email sent to the potential customer shouldn’t have a coupon code. Just remind them regarding the product added to the cart. Ideally send an email in 2-3 hours time once the activity has been recorded.
If you still don’t receive a response, include the coupon codes to drive in sales. Let’s say they purchase a product, the email flow that needs to be used is the post-purchase/client winback flow.
So, to start with, work on the first email inorder to start the flow real late. Depending on the delivery date, the emails are sent like 50-70 days later. Promote your best sellers and re-engage your potential customers in the very first email. Later, send followup emails after 2 days – 20 days – 2 days – 20 days intervals. Still not receiving good responses? It’s then better to remove them from your lists.
Pro tip: Giveaways are always the best – Even if your potential customers do not win – reward then with coupon codes – Keep them qualified.
Well, that’s it from our side! Stay tuned for more blogs and feature updates! Have a great weekend!
It’s the pandemic season out there and people are struggling to make leads/sales. How to grow your email list is one of the major concerns marketers have.
Many sellers struggle a lot because even if they run ads and have great inventory, they aren’t able to sell enough as they do not have a proper email list.
This is one of my suggestions to build a good list for your webstore:
Let’s say, people visit your store via Facebook ads or Google ads, you should ensure that popup (Use Wheelio and AB Test it) add in a form offering a free discount. Never throw away the discount code unless they have really signed up for the same. Also, ensure that you have a track of your coupons, so don’t give away a lot!
You might think that a sign-up box will do the job? Not really! Pop-ups are much better! Also, make sure you avoid jargons like “Download our whitepaper, join our newsletter” etc. You won’t be able to sell anything.
Once the trigger is actioned, the email should be sent immediately. The email should contain the coupon/discount code and get their consent and also tell them what is expected in your subsequent emails.
Another thumb rule is that never promote your product/solutions in a newsletter. But feel free to send content/value emails occasionally. This should contain video elements (YouTube Video links) or blog posts/articles which will help you boost the viewership of your newsletters.
There are several marketing solutions that contain webtracking features. Based on the user activities like viewing products – emails will be sent accordingly. It doesn’t generate many emails, but surely adds a value.
Also, the abandon cart feature (users love to add products but forgot to buy them), make sure that you enable “pre-select sign-up option” – This is available in Shopify store settings. With good follow-ups, you can definitely see the results coming in.
Obviously, the first email sent to the potential customer shouldn’t have a coupon code. Just remind them regarding the product added to the cart. Ideally send an email in 2-3 hours time once the activity has been recorded.
If you still don’t receive a response, include the coupon codes to drive in sales. Let’s say they purchase a product, the email flow that needs to be used is the post-purchase/client winback flow.
So, to start with, work on the first email inorder to start the flow real late. Depending on the delivery date, the emails are sent like 50-70 days later. Promote your best sellers and re-engage your potential customers in the very first email. Later, send followup emails after 2 days – 20 days – 2 days – 20 days intervals. Still not receiving good responses? It’s then better to remove them from your lists.
Pro tip: Giveaways are always the best – Even if your potential customers do not win – reward then with coupon codes – Keep them qualified.
Well, that’s it from our side! Stay tuned for more blogs and feature updates! Have a great weekend!
Send us a request at sales@x2x-ecommerce.com today!
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